About the Client
A U.S.-based recreation vehicle (RV) OEM preparing to launch a new model featuring high-end automotive design elements. The client required a fast-paced engineering partner to deliver an instrument panel integrating luxury features, modularity, and maximum part reuse within a compressed timeline.
The Challenge
The project involved designing a new instrument panel that merged the customization needs of the RV segment with the premium aesthetics and functional expectations of luxury passenger vehicles.
Key challenges included:
- Extremely short design cycle for concept to final design
- Need to integrate luxury-grade interior features into an RV platform
- Balancing feature richness with cost and reuse of existing components
- Aligning design approvals with multiple stakeholder inputs
The Solution
We assembled a specialized team with experience in both luxury automotive interiors and high-customization product development.
Key solution components included:
- Concept development with style/feature matrix for rapid stakeholder decision-making
- Full product development cycle including CAD modeling, packaging, and validation readiness
- Integration of high-end design features commonly used in premium passenger vehicles
- Focused effort on maximizing Class-B component carryover to reduce cost and tooling complexity
- 24x7 hybrid delivery model enabling continuous progress and faster turnaround
- Seamless collaboration between styling, engineering, and manufacturing support teams
The Impact
The client was able to meet aggressive timelines and deliver a market-ready RV interior system without compromise on design quality: