About the Client
A European luxury passenger car OEM designing feature-rich interior components for global markets. The client required a multi-functional front and rear armrest that balanced comfort, utility, and cost, while adhering to ergonomic and regulatory guidelines.
The Challenge
The project involved the design of a multi-functional, ergonomically optimized armrest with premium and tech-integrated features. The design needed to meet varied market expectations and integrate seamlessly with the overall interior design language of the vehicle.
Key challenges included:
- Balancing multi-functionality with cost and packaging constraints
- Ensuring ergonomic access and comfort for rear-seat passengers
- Designing modular variants for multiple trims and geographies
- Meeting regulatory, safety, and manufacturability requirements
The Solution
We executed the armrest development with a modular approach, delivering both base and premium variants aligned with the vehicle’s design and functional goals.
Key solution components included:
- Tray with integrated storage for small items (coins, pen, paper)
- Deployable cupholders and tablet/iPad holder with complex mechanisms
- Integrated headrest and sliding lid functionality
- Modular platform enabling base and premium feature configurations
- Premium variant features such as: Glass deco part USB charging ports Wireless charging module Perforated leather lid
- Ergonomic validation to ensure ease of access and user-friendly operation
- Seamless integration with the vehicle’s interior systems and trim architecture
The Impact
The project delivered a well-balanced solution blending comfort, luxury, and functional versatility: