About the Client

A leading European luxury passenger car manufacturer pursuing a multi-variant product launch strategy. The client required a design and engineering partner with expertise in interior systems, capable of delivering base platform and variant cockpit designs aligned with high-end styling and functionality.

The Challenge

The client needed support beyond traditional design – requiring a long-term engineering partner to manage base and variant cockpit platforms under a fast-paced serial production roadmap.

Key challenges included:

• Designing a cockpit base platform scalable across multiple vehicle variants
• Maintaining consistent design intent and engineering integrity across variants
• Integrating premium interior technologies and processes
• Supporting ongoing engineering changes during development and rollout

The Solution

We delivered a comprehensive engineering solution covering cockpit concept development, platform design, and variant adaptation.

Key solution components included:

• Concept design and feasibility analysis for cockpit base platform
• Design and virtual validation of variant-specific models
• Integration of premium interior technologies:
  • Premium Wrapping
  • Slush Molding
  • Injection Molding with Grain (IMG)
  • Decorative Vents (Deco Vents)
• Engineering Change Management to support evolving product needs
• User-centric design aligned with luxury market expectations
• Coordination with cross-functional teams throughout development lifecycle

The Impact

The solution enabled the client to meet design, performance, and launch targets across cockpit programs:

• Accelerated time-to-launch through scalable platform engineering
• Consistent interior quality and fitment across multiple vehicle variants
• Improved collaboration and change traceability during development cycles
• Reduced engineering rework through early validation and variant planning
• Delivered premium design execution aligned with luxury brand positioning