About the Client

A U.S.-based recreation vehicle (RV) OEM preparing to launch a new model featuring high-end automotive design elements. The client required a fast-paced engineering partner to deliver an instrument panel integrating luxury features, modularity, and maximum part reuse within a compressed timeline.

The Challenge

The project involved designing a new instrument panel that merged the customization needs of the RV segment with the premium aesthetics and functional expectations of luxury passenger vehicles.

Key challenges included:

• Extremely short design cycle for concept to final design
• Need to integrate luxury-grade interior features into an RV platform
• Balancing feature richness with cost and reuse of existing components
• Aligning design approvals with multiple stakeholder inputs

The Solution

We assembled a specialized team with experience in both luxury automotive interiors and high-customization product development.

Key solution components included:

• Concept development with style/feature matrix for rapid stakeholder decision-making
• Full product development cycle including CAD modeling, packaging, and validation readiness
• Integration of high-end design features commonly used in premium passenger vehicles
• Focused effort on maximizing Class-B component carryover to reduce cost and tooling complexity
• 24x7 hybrid delivery model enabling continuous progress and faster turnaround
• Seamless collaboration between styling, engineering, and manufacturing support teams

The Impact

The client was able to meet aggressive timelines and deliver a market-ready RV interior system without compromise on design quality:

• Accelerated development using round-the-clock engineering model
• Improved decision speed through structured design optioning
• Luxury feature integration achieved within RV constraints
• Optimized cost via carryover component strategy
• Strengthened OEM partnership through reliable delivery under pressure