About the Client

A European luxury passenger car OEM designing feature-rich interior components for global markets. The client required a multi-functional front and rear armrest that balanced comfort, utility, and cost, while adhering to ergonomic and regulatory guidelines.

The Challenge

The project involved the design of a multi-functional, ergonomically optimized armrest with premium and tech-integrated features. The design needed to meet varied market expectations and integrate seamlessly with the overall interior design language of the vehicle.

Key challenges included:

• Balancing multi-functionality with cost and packaging constraints
• Ensuring ergonomic access and comfort for rear-seat passengers
• Designing modular variants for multiple trims and geographies
• Meeting regulatory, safety, and manufacturability requirements

The Solution

We executed the armrest development with a modular approach, delivering both base and premium variants aligned with the vehicle’s design and functional goals.

Key solution components included:

• Tray with integrated storage for small items (coins, pen, paper)
• Deployable cupholders and tablet/iPad holder with complex mechanisms
• Integrated headrest and sliding lid functionality
• Modular platform enabling base and premium feature configurations
• Premium variant features such as:
  • Glass deco part
  • USB charging ports
  • Wireless charging module
  • Perforated leather lid
• Ergonomic validation to ensure ease of access and user-friendly operation
• Seamless integration with the vehicle’s interior systems and trim architecture

The Impact

The project delivered a well-balanced solution blending comfort, luxury, and functional versatility:

• Successful deployment of multiple armrest variants across global markets
• Enhanced passenger comfort with smart, easy-to-use features
• Improved cost control through modularity and carryover compatibility
• Client trust strengthened, leading to follow-up programs for premium interior components
• Enabled faster adaptation to different vehicle configurations and market needs