About the Client

A global mobility OEM (confidential) undertaking the development of a multi-variant, software-defined vehicle (SDV) platform. The client required a technology partner to lead product and variant-level design, aligned with a multi-year serial launch strategy.

The Challenge

The project demanded more than just designing a biometric seat control system — it required a future-ready platform adaptable across multiple SDV product variants, while meeting tight timelines and stringent functional safety goals.

Key challenges included:

• Delivering an integrated product design approach aligned to evolving SDV architecture
• Managing multiple variant launches under a unified platform strategy
• Balancing user-centric innovation with automotive safety and regulatory requirements
• Supporting a multi-year development roadmap with seamless transition across design phases

The Solution

We delivered an end-to-end design solution encompassing core system definition, concept development, and product validation.

Key solution elements included:

• Concept creation and feasibility studies tailored to the SDV platform
• Design of the biometric seat control system and future-ready variants
• Proof of Concepts (POCs) to validate design assumptions and functional integration
• Focused delivery aligned with functional safety requirements
• Continuous collaboration with the client’s product strategy and engineering teams
• Structured design process covering concept to validation across multiple serial programs

The Impact

The solution enabled a successful product launch and long-term adaptability:

• Delivered a user-centric, safety-compliant biometric system for SDV platforms
• Reduced time-to-launch by streamlining concept-to-validation workflows
• Established a scalable variant design approach aligned to client’s roadmap
• Strengthened client trust through consistent delivery across multiple programs